PRIVACY POLICY
Last updated: 09/06/2025
1. Who We Are
Ethical Seafood Research (“ESR,” “we,” “our,” “us”) is a registered non-profit advancing aquatic-animal welfare.
Address: 20-23 Woodside Place, Glasgow, G3 7QL, United Kingdom
Email: hello@ethicalseafoodresearch.com | Phone: +44 (0) 141 330 8080
2. Scope of This Notice
This notice applies to all personal data ESR collects and processes, whether online (website, shop, ads, landing pages) or offline (events, email, partnerships). It fulfils UK GDPR requirements and informs donors, customers, subscribers, collaborators, and visitors.
3. What Data We Collect
- Contact details
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Examples: Name, email, phone
Source / tool: Website forms · Unbounce · Kit (formerly ConvertKit) - Payment info
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Examples: Donation amount, transaction ID, order value, shipping address
Source / tool: PayPal · WooCommerce - Marketing preferences
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Examples: Newsletter opt-in status
Source / tool: Kit (formerly ConvertKit) - Technical data
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Examples: IP, browser, pages visited, cookies
Source / tool: Google Analytics · CookieYes - Fulfilment data
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Examples: Product size, colour, shipping address
Source / tool: Teemill (print-on-demand) - Correspondence
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Examples: Emails, survey responses, feedback
Source / tool: Direct contact
4. Legal Bases for Processing
We rely on consent, contract, legitimate interest, or legal obligation (e.g., HMRC record-keeping).
5. How We Use Your Data
Send value-first newsletters and project updates (≈80 % content / 20 % appeals)
Process donations and merchandise orders
Print and ship products via Teemill
Analyse site traffic and ad performance
Respond to enquiries and survey feedback
Maintain required accounting records
6. Sharing Your Data
We never sell personal data. We share information only with trusted processors—Kit (formerly ConvertKit), PayPal, WooCommerce, Teemill, Unbounce, Google Analytics, GoDaddy—each operating under a Data Processing Agreement (DPA) that meets UK GDPR standards. We may also share data with professional advisers (accountants, auditors, legal counsel) or regulators if legally required.
7. International Transfers
Some partners host data outside the UK. Transfers are protected by UK adequacy regulations or Standard Contractual Clauses.
8. Cookies & Analytics
Our site uses functional and analytic cookies. A CookieYes banner lets you accept or manage settings, and an auto-generated cookie table lists each cookie’s name, purpose, and lifespan.
9. Data Retention
Newsletter contacts: kept until you unsubscribe or request deletion.
Donation & payment records: retained up to seven (7) years for UK accounting compliance.
Analytics data: kept per Google Analytics’ default (26 months) unless you opt out.
10. Your Rights
Under UK GDPR you may access, correct, erase, restrict, object to, or port your data. Email hello@ethicalseafoodresearch.com to exercise any right.
11. Children’s Privacy
Our services are intended for individuals 18 years and older. We do not knowingly collect data from anyone under 18. If you believe we have inadvertently done so, contact us immediately so we can delete the information.
12. Security
We use HTTPS encryption, secure payment gateways, and role-based access to safeguard data.
13. Changes to This Policy
Material changes will be posted here with a new “last updated” date.
